My Grandmother can easily be credited with kick-starting my Casting career. When I was 15 or 16 years old, we were watching a movie together and as the end credits rolled, I saw “Casting By Ronnie Yeskel.” I turned to my Grandma, “Are we related to Ronnie Yeskel?” (My Grandma’s sister married a Yeskel.) “Yep! […]
As the Geoffrey Owens story reverberated around the internet last week, I was literally vibrating with utter rage at this view of actors/artists, and the idea that to work a day job or a second job makes you sad or unsuccessful. Geoffrey is not only a WILDLY talented actor, he is also a massively big-hearted […]
My biggest career regret doesn’t actually involve Casting. (Lord knows I’ve made plenty of mistakes in my career, but those all feel like true lessons and growth experiences, not regrets.) I think about this particular story often because when I was faced with a clear choice, I made the objectively wrong decision and the pain […]
Back when I was 22 yrs old, (which was yesterday, obviously,) I cast my very first ultra low budget feature. The producer was a friend of mine and the script was an interesting psychological thriller, being directed by the writer, (who was also 22 yrs old, and fresh out of film school.)
We held auditions for the lead roles and some wonderful and experienced actors came in to read for our little $100/day project. Many actors passed or decided to be offer only, but the few who did come in provided an invaluable experience to these budding filmmakers.
One such actress is someone with a long resume, who you would all know and recognize. She came in to read and was terrific; very respectful and gave a great read. I advocated like crazy for her, but my filmmakers were undecided and wanted to do callbacks. (Callbacks on $100/day projects are a hard sell to agents and actors, alike. If it’s a chemistry read, that’s one thing, but to have a callback with the same group of people who were there for the first read… if we can get anybody to come back in, it’s often begrudgingly.)
This actor came back without any sort of complaint. She walked into the room with positivity and calmness, and the director said to her, “thanks for coming back. We just want to try a few things.” She said, “Great!” and then crouched down a few feet in front of him while he explained what he wanted to do. She listened closely, asked a few clarifying questions and then stood up and performed his notes brilliantly. I’ve always remembered that behavior – she physically put herself in a position where she had to look up at him. It wasn’t that she was being obsequious or suggestive, she was giving him the feeling of being the one to listen to. (And there could have been a multitude of reasons she did this – get her blood pumping, for one – but whatever her reasons, this move gave the impression that she was actively ready to get his notes and implement his ideas.)
This woman had years of experience on all of us – her credits far outweighed all of ours (combined,) and without question, she had been on about a zillion more sets and through hundreds of more auditions than the rest of us. But for the five minutes that she was in that tiny room for a callback on an ultra low budget feature by a brand new director, she made all of us feel as though we were the most important filmmakers she’s ever worked with, and that she was there to be an instrument in our symphony. It instilled in all of us a newfound confidence that we employed through the rest of the project, (and for me, far beyond this particular feature.)
I have remembered that woman and that moment since then. I’ve tried to hire her (or at least audition her,) as often as I can. Any actor with that kind of kindness, openness and respect for others is someone ANY of us would be lucky to work with.
Several years ago, we were casting a pilot with well-known producers and a big name director. It was an ensemble cast, but there was a leading man role that you could assume would be offered out based on his description, (40s, male, former hero and “leader of the pack” type,) story line and the people involved with the show. We had our lists of namey-name actors, and we did try to offer it out to a few of them, but nothing was sticking and after seeing some guys read, our producers wanted it to come from someone who would audition. So, we read guys, and re-read them, tested a few with no success, and pulled self-tapes from England, Australia, Canada, the moon and beyond.
As we were getting down to the wire, we brought in an actor who had everything we were looking for: he had a leading man look, charisma, and was age-appropriate. He had been the lead of series previously, (not super recently, but nonetheless,) and he could certainly handle the material.
He shuffled back toward our audition room with his shoulders slightly slumped and his head down. As we were mic-ing him and providing some additional back story, he looked at us and said, “I’m not really sure why I’m here.” My boss and I looked at him, a little dumbfounded. “What do you mean?” she said. “Well, I can tell what you need in this character, and I’m sure I’m just not enough of a name for it, so I don’t really know what I’m doing here.” He didn’t say this with any sort of disdain. He stated it with the utter sadness of not being talented or well-known enough to even deserve a shot.
We spent the next five minutes trying to explain that he truly DID have a shot, for the reasons I’ve already mentioned and many more. We also told him that we wouldn’t just be reading him for the hell of it this late in the game. You could see that he took our emphatic reasoning as lip-service. He listened, acknowledged what we were saying but didn’t truly believe it. Unsurprisingly, he gave a vaguely depressing read with zero heart or energy. He left looking just as disappointed as he had when he walked in.
The moral of the story is this: you will sometimes go out for roles that you think, “I’m totally wrong for this,” or “they might offer this out,” or you may even go in for roles knowing that there is CURRENTLY an offer out on that role. In all of those scenarios, you STILL have a shot at that role, (Casting wouldn’t be reading you otherwise.) And if nothing else, give a great read and Casting will be excited to think of you for something else.
If you think there’s been a MISUNDERSTANDING – something about your headshot or resume made it seem like you were capable of something that you really aren’t, THEN it would behoove you to have your reps call Casting to ask if you should still read. If it doesn’t matter that much, we will tell you to still come in. If it’s utterly important to the character or world, we will appreciate your honesty and read you for something else down the line.
Otherwise, you should always walk into the audition room with the confidence that Casting has selected YOU, out of THOUSANDS to be there. If you’ve gotten that far, you’ve got a real shot at it. Check your emotional baggage at the door and focus on being there, in that moment, and having fun.
Recently, we were casting some co-stars for one of our shows. It was a long day of sessions (three and a half hours in the morning, three and a half in the afternoon,) reading 60+ actors for 5 or 6 different roles. (Side note: this is the benefit of not having producers in the room; we aren’t beholden to someone else’s schedule, so we can read as many actors as we like, whenever we’d like.) We had narrowed this pool of actors down from thousands and thousands of submissions, and I felt confident that every actor walking in the door could nail their read.
And so they did. The waiting room was constantly full, so every actor who came in was respectful of our time together. Even if they knew me well, they kept the catch-up chit chat to a minimum and focused on their work and being present in the room.
We were coming to the end of this very long day, when in came an actor, I’ll call him “Mark.” As I was mic’ing Mark, I asked how he was doing and if he had any questions… the usual banter. He had no questions and told me how he was feeling blessed because he had been very busy auditioning and working. Before he could elaborate further, we read the scene a couple of times. Mark’s performance was solid, he took redirects well, and when we finished I felt good about including him as an option for our producers.
But as I was de-mic’ing Mark, he began telling me about all of his auditions and bookings, how he was in a contest with another actor friend to see how many auditions they can get in a single month and how he was blowing that guy out of the water. Mark listed off the directors he’d recently worked with, and how they all sang his praises, telling him that he was one of the best actors they’d worked with, ever. He went on and on about himself this way, until I finally reminded him that we still had actors to read and we had to keep going. As he walked out, Mark turned to me and said, “if I booked this show, it would be my tenth this month. Get me to ten!” There was nothing threatening or creepy about this. He said it playfully, as if I had a stake in his game.
After Mark had gone, my assistant looked at me with big, “are you f*cking kidding me?” eyes. She had never seen an actor brag about himself in that way. Unfortunately, this was nothing new for me. I’ve never had anyone tell me about a (frankly, stupid and probably hurtful) contest they were in with another actor, but I have had MANY actors come in and (without my asking,) verbally give me their resume and go on and on about their accolades. I’ve had actors who will listen to my direction and then relate it to something so-and-so director said to them when they were on the set of whatever-movie, and how that director had LOVED what they had done, and on and on and on…
This is a version of what we call, “talking yourself out of a job.” You might have a great audition, but then, in an attempt to prove JUST how perfect you are for the role, you end up over-explaining your choices, or entering into a major bragfest about yourself (like Mark did.) When this happens, we become worried about sending you to set. How will our crew finish their day if you can’t stop talking about yourself? Will the other actors get frustrated if you continually distract them with stories? Will the director get fed up with your antics, thus choosing not to interact with you or give you notes? Will the producer then come to us and complain about how “bad” you were, and how they hope they can cut around you?
As actors, you will often have to be your own PR agent. You will sometimes need to brag about your credits, the people you’ve worked with, how your web series just got into five different festivals, etc. However, you NEVER need to do that in the audition room, (unless we very specifically ask.) If you’re there, we know your credits. If you’re there, we picked you over someone else. If you’re there, we already like you and feel you have a good shot at a particular role. You don’t need to try to impress us by listing off the directors with whom you’ve worked. Impress us by giving a good read, acting professionally and then going about your day.
By now, you all know how hugely helpful social media can be for any artist.
But you are also well aware of the downside to being so available online.
As actors, you’ve been told repeatedly that you MUST have a social media presence. The more followers, likes, views, retweets, etc., the better. It is an exhausting time suck, and yet completely exhilarating when a post goes viral, a Casting Director comments on your video, or a favorite celebrity follows you back.
The social media conundrum is that we all CRAVE more connections, but the more eyes we have on our posts, the less privacy (and time) we have, and the greater the chances of it going all wrong.
Below are a basic set of rules to follow when looking to create an active social media presence:
Who is your audience? If this goes viral, how will it impact you (good and bad)? Is it unnecessarily mean/harsh/posted in rage/haste? Did you research the topic you’re posting on? Did you fully read the article you’re re-posting (and double-check the published date?) Neglecting to consider these questions (and more) could result in emotional pain, embarrassment or worse, for you and/or the subject of your post.
For example: Just as one of my shows was premiering, an actor who was a Facebook friend posted about how he hated said new show. The comments were filled with other people snarking their agreement. Of course, EVERYONE is entitled to their opinion (it is art, after all,) and it wasn’t remotely a personal attack on me or anyone else affiliated with the show… but I saw it. It was in my timeline; I couldn’t miss it. And while that hasn’t stopped me from working with the original post-er of that thread, I still remember it many years later. (And frankly, it still bums me out.)
ONE SIZE DOES NOT FIT ALL.
You do not need to curate your Instagram to look like Emma Watson’s. You do not need to tweet the way Sarah Cooper does. Honor YOUR unique perspective, your voice, your communication style.
Actors will often be told exactly how they should post online. But if that’s not your communication style or how you like to make connections online, there is no need to put yourself in an uncomfortable position. Here’s your test: before you post or DM, are you feeling nervous, embarrassed or weird? Follow that instinct and adjust as needed.
SOME CASTING DIRECTOR’S DON’T LIKE SOCIAL MEDIA.
Everyone is different. Some CD’s may welcome you to DM them or tag them, others will hate it. Some of us prefer to use our social media for personal things, others are a mix. Do a little research before you engage with a Casting Director on any platform.
Story time: On Twitter, an actor posted their clip and @-ed like 10 of us Casting Directors. One of the Casting Directors, who is very active on Twitter, wrote back “Is this how we’re doing things now? I hate it.” Just because a CD uses their social media platform does not mean they like to receive actor materials in that space. My DMs are impossible to keep up with and I don’t mind being tagged in things on Instagram, but I really don’t love it on Twitter. Again… one size does not fit all. Do a little digging on the person you’re trying to communicate with; it may be incredibly clear from their other posts how they feel about those interactions.
Want to use your profile to uplift a candidate or issue? Want to write a long thread on your wonderful grandmother? GO FOR IT. It is YOUR platform. Use your voice and be passionate. Understand, however, that not everyone will agree with you, so keep Rule #1 in mind, too.
THINK TWICE BEFORE YOU POST AN IMAGE OR CLIP.
You’re putting these things out ON THE INTERNET. They may become fair game for people to grab and use. Remember that before you post video of your work, pic of your latest art piece, or photos of other people (especially kids that aren’t yours.) Make sure you have permission from the people in your pic, don’t post anything that you signed an NDA for, and be aware of copyrights.
CREATE A PROFESSIONAL ACCOUNT.
If you’d rather have a private account so you can post pictures of your family to users you know, then have a separate private and professional account. If you decide to have professional accounts on multiple platforms, have the username be consistent. If it’s meant to promote your business and work, consistency will help us find you.
For example, I’m @ericabreamcast on both Insta and Twitter. This makes my life easier (not having to remember which handle is which,) and if people google my username, both platforms come up. Easy for me and my audience.
IF YOU DON’T WANT TO BE ON SOCIAL MEDIA, YOU DO NOT HAVE TO BE ON SOCIAL MEDIA.
Social media can be an AMAZING tool to connect with others in the industry. It can also be a dark place, a time suck, and a distraction from being present with friends and family. If you choose not to be on social media, THAT’S FINE. If you choose to only have one platform… TOTALLY COOL. If you choose to have profiles but only to follow/gain information, not to post, THAT’S ALL GOOD TOO! If you feel your social media time is taking away from the time spent on your craft, GO ON A SOCIAL MEDIA HIATUS!
The good news is that (for the most part,) the massive wave of casting social media “stars” has passed. It’s not gone entirely, but it has become clear over the years that a lot of those wonderful social media entertainers are not necessarily theatrically trained. (Some are! But most are not.) And after multiple reports of people buying followers, a lot of producers don’t let that number have too much sway.
Do some projects care that you have some sort of social media presence? Sure. If a project is lower budget and your high follower number provides some easy, cheap publicity, that’s a win. But not every project is like that. And if you book a huge project, they’ll likely make you join some sort of social media for promotional purposes and then you’ll gain followers organically.
Whatever you choose to do, actors, be MINDFUL of what you are putting out onto the interwebs.
Not every studio, producer or CD will care about what you post on social media. But some will. And as we’ve all seen, it’s very easy to dredge up old posts. So before you hit TWEET/SEND/POST, ask yourself this: would you say these things to someone’s face? If you’re not brave enough to speak the words you type in a real-life setting, then think twice about posting it online.